Art Director / Designer
Art Director for VANS 2019-2023.
Main responsibilities were SNOW, SKATE, and BMX categories working and concepting and leading creatively various campaigns.
Typical work included but not limited to; visual direction for campaigns, product photography/video direction, creating “toolkits” for building out print and digital assets, leading creative team/counterparts.
Photos shot by Oli Gagnon | Supervising CD: Chase Nann | Producer: Nate Rogers | Digital Lead: Ryan Baczek
Video director/editor: Tanner Pendleton
Photos shot by Anthony Acosta | Supervising CD: Joe Edelman | Producer: Alex Johnson
Video Director & Editor: Jake Durham
Animations created for campaign by me
Photos & Styling by Andrew Peters | Supervising CD: Joe Edelman | Producer: Vannie Ly
Campaign for Cole Navin’s Hi-Standard PRO boot. Video Director/Editor: Cole Navin | Supervising CD: Chase Nann | Producer: Alex Johnson | Photography : Oli Gagnon
Creative from VANS x ALLTIMERS Collab
Product Photography from Angie Marie BMX Shoe Campaign
Product Photography from VANS x NO COMPLY SMU | Shot in house | Style and Direction by me.
Supervising CD: Chase Nann | Producer : Vannie Ly | Photogaphy: Oli Gagnon
Video Director/Editor: Hayden Rencsh
Seeding Kit for HCHB | ED Designer: Behnia Rahmati
MTE logo created by for new VANS Category Launch for all marketing and product use
Supervising CD: Joe Edelman | Producer: Vannie Ly | Photography: Norma Ibara
Supervising CD: Chase Nann | Producer: Alex Johnson | Photography: Oli Gagnon
Kennedi Deck Hi-Standard OG product photography from the campaign | Photos: Oli Gagnon
Creative contributions from: PUBLIC & Josh Manoles | Photograpy: Oli Gagnon | Producer: Alex Johnson
Product photoraphy examples from campaign
Supervising CD: Chase Nann | Photography : Oli Gagnon | Producer Vannie Ly
Video Director/Editor: Tanner Pendelton
Supervising CD: Chase Nann | Producer: Vannie Ly | Photography: Matt Georges & Oli Gagnon
Video Director/Editor: Tanner Pendelton | Music by: Durrel Williams
Supervising CD: Chase Nann | Producer: Alex Johnson | Photogaphy: Jeff Z. | Animation Art: Andrew Knives
Video Director/Editor: Calvin K. | VFX: Andrew Knives
Supervising CD: Chase Nann | Producer: Alex Johnson | Sculpturist: Scottie Cameron
Supervising CD: Chase Nann | Producer: Alex Johnson | Photography: Jeff Z | Video: CULT creative team
Art Director and Designer for 3 Volumes of Snowboard Magazine.
Layouts of issues front to back handling large bodies of text as well as photo heavy features/stories.
Packaged and organized by me to hand off to printer.
Custom typography and artwork incorporated as well as custom image editing/altering.
Concepting thematic covers per volume as well as features with subtle tie-throughs per issue.
Art Director for SNOWBOARDER Magazine 2013-2019.
Redesigned print and main logo & rebranded visually the look and feel of the magazine.
In charge of designing/laying out all editorial in each issue as well as packaging and producing print ready files for production for multiple different printers.
Provided digital ready files for online repurposing as well.
Product/Logowear design for SNOWBOARDER brand
Logos/Identity creation for various programs applied to both print and digital
Volume 27 - Volume 31
22 Standard Issues / 6 Special Issues
Redesigned SNOWBOARDER logos
Volume 31 covers
Opening spread from Jed Anderson interview. Vol.31 / Iss. 4
Interior spread from Jed Anderson interview. Vol.31 / Iss. 4
Scans/original type used in Jed interview
Interior spread from Jed interview. Vol.31 / Iss. 4
Blake Paul interview opening spread. Vol.31 / Iss. 1
Sample of type use. From Blake Paul interview. Vol.31 / Iss. 1
Opening and interior spread from Van’s Trickin’ & Waffles feature. Vol.30 / Iss. 3
Trickin’ & Waffles motion graphics created for digital program.
Original art/type created for Trickin’ & Waffles, print and digital use.
Opening spread from Jake Kuzyk interview. Vol.31 / Iss. 3
Opening spread for Volcom NZ trip feature. Vol.31 / Iss. 3
Close up of photo collage created for Volcom NZ feature. Vol.31 / Iss. 3
Sample spreads from Photo Issue layout. Vol.31 / Iss. 4
Minor Threat feature opening spread. Vol.31 / Iss. 1
Custom titles/names for the Minor Threat feature. Vol.31 / Iss. 1
Minor Threat feature sample spread. Vol.31 / Iss. 1
Logo/title art for reoccurring column “Still Got It”. Vol.31
Sample of reoccurring column “Sick Days”. Vol.31 / Iss. 3
Sample of “Message Boardin’”. Reoccurring column. Vol.31
Samples of older covers first introducing new logo
Mitten design for SNOWBOARDER X Dakine colab.
Binding design for SNOWBOARDER x Flux Bindings colab.
Promotional shirt design. Colab with artist “Sketchy Tank”
Line art animation created for in-store activation campaign.
Line art animation created for subscription activation program.
Art Director for The SNOWBOARDER Movie: Beta
Released in 2018 on iTunes
Provided design and video animation for movie, digital promotion, on site event branding, editorial, and more
Art Direction and Graphic Design work for the 686 2026 Winter catalog.
Art Direction and Layouts done entirely by me.
Art Director for TransWorld SNOWboarding Magazine.
Volumes 31-32
8 standard issues.
In charge of design/layout for all editorial as well as sending print ready files to press and corrections. Oversaw completion of each issue from start to finish from design standpoint.
Oversaw all points of design for events, movies, and paid programs.
Apparel design including creating tech packs for printer.
Logo/identity creation for programs in both print and digital.
Opener for Jason Robinson interview. Vol.32 / Iss. 4
Samples of interior spreads from Jason Robinson interview. Vol.32 / Iss. 4
Opener for Silent Approach feature. Vol.32 / Iss. 2
Opener for Halldor interview. Vol.31 / Iss. 2
Promotional hat design
Opener for Corsica feature. Vol.32 / Iss. 2
Cover design. Vol.32 / Iss. 3
From the Torstein interview. Vol.32 / Iss. 3
Sample spread of column work showing re-designed look. Vol.31 / Iss. 3
Cover design. Vol.32 / Iss. 2
Shirt design for promotion of “Kamikazu” film.
iTunes page design for film “Kamikazu”
Opener for Kazu feature. Vol.32 / Iss. 2
Cover design. Vol.31 / Iss. 1
Opener for Holy Snow feature. Vol.31 / Iss. 2
Flip cover design for special VANS program. Vol.31 / Iss. 4
Sample of column design redesigned for VANS special section. Vol.31 / Iss. 2
Logo re-design for Tested + Approved product program.
Identity creation for Holiday Gift Guide program
DOPE feature opener. Vol.32 / Iss. 3
Opener for White Room product program feature. Vol.32 / Iss. 4
Art Director for “The Snowboarder Movie: Foreword”
Released in 2014 on iTunes and DVD
Design achievements included are; identity creation, social rollout campaign, iTunes specific graphics, custom web page, special 100+ page print issue.
Custom type/font created from hand painted letters for film.
Art Director for the TransWorld SNOWboarding movie, Arcadia.
Released in 2017 on iTunes
Identity creation, print ads, web graphics/banners, 132 page special issue book.
Created base animation/direction for in-movie graphics.
Logo study/work for Volcom’s Road Rager while working for SNOWBOARDER Magainze.
Concept was to try and create a winter version of the already existing summer “Road Rager” tour.
Included in the presented logo ideas is a look into the process.
Freelance work for Snowboard On The Block 2016.
Created main illustration/identity for event as well as complimenting illustrations to use to build out all necessary assets for event including but not limited to; event signage, web ads, print ads, social promotion, billboards and banners
Designed and laid out PSD/INDD templates for team to demonstrate use of assets as well as provide a multiple templates to build from for junior designers.
Freelance designer for Academy Snowboards.
Illustrated & designed board graphics. Created production ready files for other boards in the yearly line as well.
Designed and packaged 2 catalogs as well.
Art Director for “The SNOWBOARDER Movie: Resolution”
Design achievements include; special 100+ page print issue, video editing/animation of custom name title graphics, longform web interview layouts in Wordpress.
Identity/logo creation.
Unique approach to blending photos with video and animation for an original art direction in-movie.
Various web applications fo identity including all social platforms, iTunes, Vimeo, YouTube.
Freelance work for Salomon Snowboards
2017-2019
Designed 2 snowboard graphics both based off original drawings/paintings.
Worked with in-house design team and team rider Chris Grenier to complete both graphics according with everyone’s needs.
Over 50+ mocks created in process.
Intro video created for the snowboard film “Rendered Useless”
Arguably one of the most notable independent films to be released in snowboarding in the past 10 years.
Video editing, video sourcing, stop animation, sound editing are among the skills demonstrated.
Freelance work for “Keep The Change” a video production crew.
Various apparel design, video animations, print design, web graphics design.
Parent company of SNOWBOARDER Magazine & TransWorld SNOWboarding. Designed and laid out sales decks annually under the TEN guise for both sister publications.
Art Director for the SNOWBOARDER MOVIE: Pepper
Design achievements include; over 30 different stop animations created for in-video use and social promotion. All made from custom scans frame by frame.
Art Director for Transworld’s annual product event Goodwood
Design achievements include; Logo creation (Various versions of the same skeleton for multiple categories and identifiers. Icons designed for consumer experience in figuring out shape and bends of boards.
Motion graphics created for each logo.
Annual print feature laid out in multiple issues.
Various web applications of logo/identity.
Art Director for “The SNOWBOARDER Movie: SFD”
Released in 2015
Design achievements include; a strong exploration of use of type. Custom made titling/font for all rollout.
Logo/identity creation.
Oversaw and directed visual identity for whole film.
Multiple print ads as well as special 100+ page print issue.
Various use of identity across digital and web including Vimeo, iTunes, social platforms, and word press.
